Ed Chansky

Ed Chansky focuses his practice in the areas of intellectual property (particularly development, selection, protection and licensing of trademarks worldwide) and advertising, sales promotion, and trade-regulation law, including charitable promotions, cause-related marketing, sweepstakes, contests, gift cards, eCommerce, substantiation of advertising claims, social gaming, social media, and all aspects of unfair or deceptive trade practices in a wide variety of industries.

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‘Made in USA’ Claims California Removes its Elevated Standard

In January 2015, we reported that California’s law on advertising “Made in USA” claims, Cal. Bus. & Prof. Code § 17533.7, had been interpreted as imposing a stricter standard than guidelines adopted by the Federal Trade Commission (FTC) on the same issue. Specifically, the California law had been interpreted to require that 100 percent of … Continue Reading

FTC Investigates Social Media Photo Contest: Endorsement/Testimonial Guidelines Apply

In the contest, Cole Haan offered a $1,000 prize for the “most creative entry” among photos posted on Pinterest. Entry required (a) creating a Pinterest board titled with the shoe manufacturer’s slogan “Wandering Sole,” (b) pinning five photos from the manufacturer’s “Wandering Sole” Pinterest board, (c) pinning five photos of the consumer’s favorite “place to wander,” … Continue Reading
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