The FTC recently announced that it is stepping up enforcement against companies selling quick-fix weight-loss products. GT Shareholder, Justin Prochnow, highlights the risks created by the FTC’s initiative:
While the FTC has always scrutinized weight-loss claims, these actions indicate that the FTC intends to continue putting pressure on marketers and advertisers of weight-loss products to be responsible and ensure that all advertising is compliant with the law. Marketers and advertisers should have a checklist of considerations that they run through prior to making weight-loss claims.
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