In January 2015, we reported that California’s law on advertising “Made in USA” claims, Cal. Bus. & Prof. Code § 17533.7, had been interpreted as imposing a stricter standard than
Continue Reading ‘Made in USA’ Claims California Removes its Elevated Standard
FTC
FTC Investigates Social Media Photo Contest: Endorsement/Testimonial Guidelines Apply
In the contest, Cole Haan offered a $1,000 prize for the “most creative entry” among photos posted on Pinterest. Entry required (a) creating a Pinterest board titled with the shoe …
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FTC Targeting Weight Loss Claims
The FTC recently announced that it is stepping up enforcement against companies selling quick-fix weight-loss products. GT Shareholder, Justin Prochnow, highlights the risks created by the FTC’s initiative:…
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Important Reminder for Consumer Products Companies on Product Demonstrations
GT Shareholder Irv Scher authored a client alert regarding a recent FTC enforcement action involving product demonstrations.
The case involved advertising for a truck shown pushing a dune buggy…
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