GT Shareholder Irv Scher authored a client alert regarding a recent FTC enforcement action involving product demonstrations.
The case involved advertising for a truck shown pushing a dune buggy up a steep hill, something the truck allegedly was not capable of doing. The FTC sued and won a settlement in which the advertiser is prohibited from misrepresenting any feature of its vehicles in the future.
The bottom line is that if an ad depicts a demonstration, the demonstration must be accurate and adequately substantiated. For more information, you can find the client alert here.