Greenberg Traurig’s Food & Beverage practice group recently gave a very well-attended presentation at the world’s largest natural, organic, and healthy products show of the year in Anaheim, California, Natural Products ExpoWest. The presentation, entitled “All Natural to Zero Calories: The A to Z of Claims,” addressed claims made for products in the food and beverages category, and the effects these claims can have on a variety of areas. Justin Prochnow, a shareholder in GT’s Denver office, kicked off the presentation, discussing the regulation of claims used in labeling and advertising, as well as some of the claims that have been frequently targeted by class action plaintiffs lawyers.  Rick Shackelford, Los Angeles shareholder and co-chair of GT’s Class Action practice group, followed with a discussion about some of the recent class action lawsuits in the sector and what to do when presented with a demand letter or Complaint from a plaintiff’s lawyer. Anthony Cortez, a shareholder in the Sacramento office, next talked about Proposition 65 issues affecting the food, beverage, and supplement industries, including the disclosure of BPA in packaging. Finally, Ed Schultz, a Corporate practice shareholder in the Los Angeles office, provided some insights on factors that private equity groups and other investors might be looking at when investing in food and beverage businesses and considerations for owners looking to raise funds or sell their company.  The result was a great opportunity to provide some valuable insights as well as outline the depth of experience and range of services that GT attorneys can provide to companies in the food, beverage, and supplement industries.  Please do not hesitate to reach out to any of the GT attorneys who were involved in the panel discussion with questions related to the food and beverage sector.