Consumer products companies selling personal care products have started receiving demand letters and class action complaints alleging false advertising because of the use of the term “unscented.” Is this the next class action wave to hit the consumer products industry?
Many personal care products, such as soaps, creams and deodorants, are labeled as “unscented” because the product has no discernible smell. In the cosmetics industry, the term “unscented” often means that the product contains masking agents (including some fragrances) that cover unpleasant odors from the ingredients, thus making the product neutral or unscented.
But like the term “all natural,” “unscented” has no official definition. And this is where the problem arises.
Continue Reading Is ‘Unscented’ the New ‘All Natural’?